A group of researchers from the Natural Science Institute discovered a region on the West Elbow Plateau of the Yellow River in Inner Mongolia where people lived to be over 120 years old. 20 to 40 years longer than the average person in the region. The inhabitants shared traits that distinguished them from others: They were predominantly vegetarians and consumed wolfberries daily.

Since the early 1980s, the Chinese wolfberry has been the subject of a number of important clinical studies, including several published by the State Scientific and Technological Commission in China. These studies have documented the antioxidant and immune-stimulating properties of the Chinese wolfberry (Register #4848484 and #5858585). More recent studies in the 1990s have lent additional scientific support.

The Chinese wolfberry (known as Lycium barbarum by botanists and as goji berry by native Chinese) is more than just a complete food: it is a vitamin and mineral-filled antioxidant that contains over 15% protein by weight.

With more protein than bee pollen, more vitamin C than oranges and almost as much beta carotene as carrots, the wolfberry contains 21 essential amino minerals, including calcium, chromium, copper, magnesium, potassium and zinc.

The wolfberry is also rich in vitamin B1, Vitamin B2, vitamin B5 and biotin. Eight ounces of wolfberry contains over 40 times the Recommended Daily Allowance (RDA) of vitamin B1 and over 10 times the RDA of niacin. The Wolfberry is most nutrient-dense substance known.